Place marketing and place based loyalty schemes
نویسندگان
چکیده
منابع مشابه
Place-Based Marketing Opportunities for Vermont
Vermont is widely recognized as a national leader in the place-based marketing of the state’s food products. This has been accomplished through the work of Vermont farmers and producers, and the support and programs of the Vermont Agency of Agriculture, Food and Markets and a variety of nonprofit organizations. Together, these groups have been able to take advantage of the connection made by ma...
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Introduction: Subjective well-being is the subjective component of quality of life. People with higher subjective well-being are expected to feel a good sense toward their surrounding environment, especially their residence place. Investigation of the relationship between subjective well-being and place loyalty is especially important for rural areas of Iran, which have lost a large number of t...
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Introduction: Subjective well-being is the subjective component of quality of life. People with higher subjective well-being are expected to feel a good sense toward their surrounding environment, especially their residence place. Investigation of the relationship between subjective well-being and place loyalty is especially important for rural areas of Iran, which have lost a large number of t...
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Today, concepts such as place attachment, sense of place, meaning of place, place identity, has devoted many studies In literature of architecture and urban design particularly in the field of environmental psychology. It is obvious that in all these concepts, various aspects of interaction between human and place and the impact that places have on people has been presented. This paper defines ...
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Evidence of the causal role of marketing in the tobacco epidemic and the advent of the WHO Framework Convention on Tobacco Control have inspired more than half the countries in the world to ban some forms of tobacco marketing. This paper briefly describes the ways in which cigarette marketing is restricted and the tobacco industry's efforts to subvert restrictions. It reviews what is known abou...
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ژورنال
عنوان ژورنال: Journal of Enterprising Communities: People and Places in the Global Economy
سال: 2019
ISSN: 1750-6204,1750-6204
DOI: 10.1108/jec-09-2019-0094